What is the best eyeshadow palette? According to Allure's 2020 Best of Beauty Awards, the Nudes of New York Eyeshadow Palette is! Nudes of New York is Maybelline's first custom-designed eyeshadow palette made to flatter all complexions and skin tones, featuring 16 new looks. Creamy formula for texture and color that doesn't look chalky or dull.